Who we are

We unite people and brands to drive purposeful change.

Our team is a collection of brand, agency and rights-holder experts that believe partnerships should be the centrepiece of any marketing strategy enabling captivating stories to be told through partnerships that go Beyond The Obvious.

What we do

We are an agency fully dedicated to brand partnerships


Strategically-led Partnerships

Everything we do is underpinned by a strategic approach from a single-deal to the development of a full, multi-brand portfolio, we are able to create partnerships to help our clients achieve their marketing and commercial objectives.


Finding you the right partner

Our data-driven approach to partnerships enables detailed analysis of prospective partners to align the right partner not only against your brand values but also against quantitative ROI’s.


Delivering value and impact

Through our collective experience of working with rights-holders and our knowledge of what brands need from partnerships we help ensure we deliver value and ROI for our clients.

Partnership Activation

Bringing the story to life

Our purpose driven, 360° approach ensures that we are robust enough to deliver against any brief. We offer full implementation and amplification of the work. This allows our team to create high quality, high impact partnerships.


Creating equity

We’ve delivered success for everything from joint ventures and business incubations to direct sales and licensing/IP creations. We believe that the best partnerships create tangible, long term revenue boosts and increased value through commercialisation.

Partnership Management

An extension of your team

Our team is set up to be embedded within our clients teams to act and think as one. This approach offers real-time support, adaptation and evolution of strategies, ensuring partnership performance at any given time.

Our experience

We have a track record of building and activating global partnership platforms across Sports, Lifestyle & Culture.

Case Studies


F1 x EXPO 2020

DMP identified and negotiated global partnerships for Dubai EXPO2020 including a series partnership with Formula One and patch sponsorship of IPL team Rajasthan Royals with the objective to drive high levels of awareness in key markets for EXPO 2020. The strategy focused around attracting visitors and helping build understanding of upcoming EXPO which saw a record number of visitors attend.

No items found.

Partnerships with Purpose

DMP were appointed in 2021 as the lead partnerships agency for NEOM with a scope that initially included strategy, assessment and negotiation of partnerships. DMP currently manage a portfolio of partners for NEOM including, NEOM McLaren Electric Racing, World Economic Forum, Asian Football Confederation & CARES a partnership which aims to find the first Michelin starred chef from Saudi Arabia.

Partnership Activation & management

Re-Imagining an Icon

DMP negotiated a multi-year agreement between iconic film franchise James Bond and luxury resort wear brand Orlebar Brown. The partnership saw iconic Bond looks from previous films being reimagined into modern day resort interpretations designed by Orlebar Brown. The partnership allowed the access to the James Bond archive, hero film imagery, soundtrack and logo usage, the partnership entered its 5th year in 2024.

Partnership Activation & management
the obvious